In late April 2007, Step2 decided to launch a web-based ratings system powered by PowerReviews.com allowing consumers to post individual reviews on products they own and use. The reviews portal is integrated directly into the Step2 website, where the embedded PowerReviews engine gathers and aggregates customer ratings to generate convenient online toy review summaries for at-a-glance research, while also providing the ability to read individual user reviews and ratings. Consumers will also be able to access online home & garden reviews as well.
“We are pleased to bring the PowerReviews customer review solution to Step2.com to help further strengthen their commitment to customer satisfaction, by helping their customers make the right purchase decision for them based on feedback from existing product owners,” said Andy Chen, CEO of PowerReviews. “We are especially excited that the response from Step2′s customers has been so strong, having reached over 1000 reviews in less than one month.”
Hosting product reviews at the official company website was an almost unheard-of action for a manufacturer, but a true vote of confidence for the reputation the brand name has earned. As expected, Step2 has collected reviews on nearly every product currently available, with the majority focused on children’s items such as play kitchens, swingsets, playhouses and riding toys. The 1000+ online home & garden and toy reviews collected during the three weeks since inception have been overwhelmingly positive, and highlight the durability and attractiveness that are the hallmark of Step2 products.
Step2 also plans to harness the information contained in these online toy reviews to shape the production and improvement of future products. Equipped with honest customer feedback, Step2 will be enabled to more effectively continue the ongoing effort to manufacture toys, children’s furniture, and home & garden products that go A Step Beyond the competition in usefulness, attractiveness, and durability.
The privately held Step2® Company, LLC, established in 1991 and headquartered in
PowerReviews™ is an enterprise solutions company that provides customer reviews and social merchandising solutions to online retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ unique PowerTags™ technology makes reviews more useful for shoppers throughout the shopping experience, empowering them to make more personalized and confident purchase decisions.
Vice President, Marketing Communications